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Now that you have your "Why"; Now that you have developed a vision for your business, let's work on some of the details of what the business will be.

The first step of course is to decide "What" you will offer.  Is it a product?  A service?

Great!

The first thing you need to know, however:  Is it something other people want?

If you live in an area that is hot and humid all the time, you probably won't do well selling coats or jackets.  Air-conditioners, on the other hand, might go over quite well.

Great!  We want to sell Air-Conditioners.

Now, how many will you need to sell?  How many people in your area are likely to buy?  What is your competition?  How will you differentiate yourself?

These just a few of the questions that you need to ask, and answer, as they form the basis of your Business Plan.  Yes, you really should write a business plan, even if you are planning to build a home-based business with only yourself.

There are many templates for such plans on the Internet, some free, some not so much.  SCORE is an excellent resource for getting templates, and for getting information on how to fill it out properly.  A business coach or consultant can help you find even more resources, help you put together a comprehensive plan, and even help you to execute that plan.

Your marketing plan is the key to your success.  The best idea in the world is useless unless it is shared.

If you build it, they won't come ... unless you tell them about it!
 


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